What is Public Perception?

Did you know only half of adults in the United States can read a book written at an eighth-grade level, according to the Literacy Project?

Whether you’re a business owner, a consultant or coach, a creative writer selling books, or a professional representing a company, how the public perceives your brand is everything. Without understanding skills and best practices to communicate with the public, you’ll struggle to meet that demand.

Welcome to Public Perception.

I’m glad you’re here! My name is Shari Lopatin, and I write this publication. As a former journalist who’s now been a writer, editor, and communications consultant for nearly 20 years, Public Perception is my way of helping business owners and other professionals to communicate more effectively with the general public. Because wouldn’t it be nice if you could learn to do the basics yourself, rather than hiring someone?

Subscribing to Public Perception is completely free. When you sign up, you’ll receive monthly posts covering topics such as:

Writing for the public
Effective messaging
Communications strategy
Public relations
Reputation management
Social media and content marketing
And more …

Subscribe to Public Perception

Helping business owners and other professionals to more effectively communicate with the public. From a former journalist and 17-year veteran of writing, editing, and communications consulting.

People

Shari Lopatin

@publicperception

I'm a former journalist & present-day writer, editor, and strategic communications consultant with more than 15 years in the business. I also write creatively at Rogue Writer | Serialized Fiction & Essays by Shari Lopatin on Substack.